Join the January 30-Day Alcohol Free Challenge
Wherever you are in the world, I can’t wait to offer you 30 Days of Support, Connection and Resources to successfully change your habits, patterns and mindset around alcohol
Are you ready to change your habits, behaviours and mindset around alcohol, but don’t know how to start?
Then my 30-day Alcohol Free Challenge is the perfect starting point.
Let me help you feel energised, motivated, positive, healthy and focused while sharing ALL the resources and information that has helped me to completely change my mindset and habits around alcohol.
I’ve supported thousands of women across the globe to discover all the benefits of taking a break from booze, which include:
✔ Improved Sleep and Increased Energy
✔ Reduced Anxiety
✔ Weight loss and Glowing Skin
✔ More Time & Energy
✔ Improved relationships
✔ Saving money
✔ Increased motivation and mental clarity
✔ Overall improved health and wellbeing
✔ Improvement in menopause symptoms
As the saying goes 'nothing changes if nothing changes' and perhaps you will find, like so many others, that this change is the catalyst to so many other wonderful and incredible changes in your life!
Join the January AF Challenge for AU $199
Join now for only AU $99! (approx. £51)
The Challenge kicks off on Monday, 6th of January
*AU $99 is approximately US $64 / £51
**Price shown excludes 10% GST which will be added at the checkout
“The challenge was the best thing I ever did for myself; it gave me the ability to fully commit to a month off booze in a secure private group full of honest conversations and heartfelt support. I learned so much from Sarah, from guest speakers, and from myself. I loved having no hangovers or crap in my head and gained better sleep, clarity, focus, new energy, and happiness. Do the course, invest in yourself, and find a new you away from booze. Xx “
- Janeen, Australia, Challenge Participant
“Do not hesitate! This challenge was life changing for me. It was the push I needed to get sober. The support from Sarah is loving, non-judgemental, and real.”
- Robin, United States, Challenge Participant
“This challenge was more than just a challenge. It was educational, empowering, and emotional. I am looking forward to doing the next one. The guest speakers are amazing, and the support network is the cherry on top. Highly recommended!”
- Katie, Australia, Challenge Participant
“This challenge was a total game changer for me — all of the education and tools provided over the 30 days were enough for me to go from drinking a bottle of wine a night to being able to do 30 days alcohol-free and now beyond that. The support of the group was a huge motivator — so many women in exactly the same position as me. Sarah is so passionate and dedicated to helping women change their relationship with alcohol for good. She does it in a really non patronising way and her energy and enthusiasm is contagious! I would highly recommend this challenge to anyone questioning their drinking habits. “
- Kate, Sydney, Challenge Participant
What’s Included In This 30-Day Challenge?
➔ Daily Videos and Tools for Sobriety (Value $297)
You will receive one lesson from Sarah every day. These short, easy-to-consume lessons (most of them are less than 10 minutes long) are the absolute foundation of this challenge and the reason for its HUGE success. We go deep into discussing a wide range of important topics including:
Managing those 5pm cravings
Navigating our friendships and relationships when we aren’t drinking
How our hormones impact our cravings and how you can support yourself
The 7 most common reasons we crave alcohol and what to do about them
Building a toolkit of new strategies to manage stress and overwhelm outside the evening wine
How alcohol affects our sleep and how to get a great night’s sleep
Sugar cravings and how to manage them
Sober socialising
Changing our entire mindset around alcohol and challenging our long held beliefs
The daily accountability check in is a huge component of the success my ladies experience in these challenges.
….and more! This is just a snapshot!
➔ Weekly Coaching sessions with me and Q&A sessions throughout the week (Value $1497)
➔ Guest Expert Interviews with Global Speakers and Q&A session (Value $1997)
Access to incredible Guest expert interviews including:
Best Selling International Authors
Trail Blazers in the AF world
Nutrition and Hormone experts
Addiction and recovery experts
Real-life stories from fellow mums and grey area drinkers sharing their inspirational true stories of why they knew they had to change their relationship with alcohol and how they did it. (see just a selection of the incredible guest experts below)
➔ Daily Support and Accountability in a Private Facebook Group (Value $299)
There is nothing like being in a community of other women doing the same challenge at the same time; inspiring, supporting and encouraging each other. The secret to the huge success so many of my ladies experience (many of whom have tried EVERYTHING to stop drinking in the past) is the community we created in this group. It’s truly magical. Friendships are formed across the globe and it’s like having your own personal cheer squad! Past members always say that the community is one of the most valuable things they get from the challenge!
➔ A Printable Workbook PDF (Value $150)
A PDF Workbook which you can print out for journaling and recording your own personal journey.
➔ Access to My Extensive Library and Resources (Value $199)
ALL the resources that helped me find freedom from booze including books, podcasts, blog posts and ted talks. You will be so inspired and informed and I always say - you can’t not know what you now know. This challenge will change your whole mindset around alcohol.
You’ll also have access to the content for 5 months post-program so you can revisit the content and resources after the challenge shall you wish to!
➔ Constant Access to My Skills, Candid Honesty and Genuine Desire for You to Succeed!
Tap into my accredited skills, knowledge and experience gained from 5 years on the sober journey, professional qualification in wellness coaching and professional qualification in 'Grey Area Drinking' (read more about my background HERE). Also my candid honesty and genuine desire for you to succeed and experience the wonders that I have since ditching the booze!
Over $4,500 worth of value, all yours for just $99!
Join the January AF Challenge for AU $199
Join now for only AU $99! (approx. £51)
The Challenge kicks off on Monday, 6th of January
*AU $99 is approximately US $64 / £51
**Price shown excludes 10% GST which will be added at the checkout
See for yourself how going Alcohol Free for just one month can change you physically!
Check out these Before & After Challenge Photos from past participants!
Why Join The AF Challenge?
“I would describe myself as sober curious and I learned so much from this challenge! This challenge opened my eyes to the links between alcohol and breast cancer, a topic that is not discussed enough. It really helped me reevaluate my relationship with alcohol and I am making the conscious effort to cut way back on the booze, something that I could not have been able to attempt without this challenge.”
- Elizabeth, United Kingdom, Challenge Participant
“I loved everything about Sarah’s challenge. Her enthusiasm and passion on this subject were infectious, and her own personal experience was an inspiration. The speakers were all absolutely top-notch, knowledgeable, and inspiring in their chosen fields. I would highly recommend Sarah’s course to anyone wanting to quit alcohol or even those who are just sober curious. You’ll be surprised at the outcome!”
- Alison, France, Challenge Participant
“I signed up to the challenge to have a break and reset with a view to reducing the amount I was drinking. I had no idea how powerful it would be and the profound shift that would happen in my mind. The combination of education, coaching, support and community is a game changer. I immersed myself in all the resources and loved the whole experience. Now on day 35, I feel healthier, happier, calmer and more positive about my life and my future. I want to keep going with being alcohol free and for this to be the new me. I’m so thankful I signed up. Thank you, Sarah!”
- Caroline, Sydney, Challenge Participant
This Challenge is for you if…
✔️ You're sick and tired of feeling sick and tired and would like to give yourself a break from alcohol.
✔️ You want to change your MINDSET and HABITS around alcohol so you aren't relying on it as such a crutch in your everyday life.
✔️ You're concerned that your drinking habits have been creeping up. While you don't consider yourself an 'alcoholic' you do feel uncomfortable about the role alcohol plays in your life.
✔️ Previous attempts to take a break from alcohol have been hard due to peer pressure, not having the accountability or not having the connection with others on the same path (because I know how lonely it is when it feels like everyone around you is still drinking).
✔️ You want support to help build a toolkit of some other coping mechanisms (outside of the nightly wine) to help when you feel stressed, tired or need to just 'take the edge off'.
✔️ You've tried to take a break in the past but all good intentions slip aside when 5pm hits and the wine witch comes calling. Or you successfully take a month off but then head straight back into the same drinking patterns as if it never happened.
If you answer yes to any of these questions, this 30-day challenge is perfect for you!
Whether you plan to take a month off (or longer), doing it with the help and support of a trained and Accredited Grey Area Drinking Coach will provide you with all the resources, support and connection you need for success.
And the best part? You do it all in the company of an intimate and supportive group of women on the same path.
Join the January AF Challenge for AU $199
Join now for only AU $99! (approx. £51)
The Challenge kicks off on Monday, 6th of January
*AU $99 is approximately US $64 / £51
**Price shown excludes 10% GST which will be added at the checkout
Guest Expert Interviews
Prof. David Nutt
Psychiatrist and Neuropsychopharmacologist
Professor David Nutt is a leader in the study of the brain, drugs, and conditions such as addiction, anxiety and sleep.
David spent two years as Chief of Section of Clinical Science in the National Institute of Alcohol Abuse and Alcoholism at the National Institute of Health (NIH) in America before setting up the psychopharmacology unit at Bristol University.
David is a prolific speaker and successful author on scientific matters. David co-founded GABA Labs with David Orren in order to achieve their vision of bringing greater choices to adult social drinkers.
Olivia Farrelly
Olivia is a 44-year-old mother of 2 living in Dublin, Ireland. Olivia has been alcohol-free since 2018 and credits removing alcohol as the single most transformational change she has ever made. Since giving up alcohol, Olivia has experienced more joy, energy, vitality, clarity, self-compassion and motivation than ever before.
Olivia is the host of No More Booze- The Podcast that explores the relationship people have with alcohol and how removing it allows people to go on the ultimate personal development journey.
Dr. Libby Weaver
Dr Libby is a Nutritional biochemist, the author of thirteen bestselling books including Rushing Woman’s Syndrome, a respected international speaker and founder of the food-based supplement range, Bio Blends.
Armed with an abundance of knowledge, scientific research and a true desire to help people regain their energy and vitality,
Dr Libby’s mission is to educate and inspire, enhancing people’s health and happiness, igniting a ripple effect that transforms the world.
Seana Smith
Seana Smith has been sober for five years and is sure it is the best thing she has ever done. Seana was born and brought up in Scotland and studied at the University of Oxford.
Seana worked as a TV researcher and producer at Channel 9 in Sydney and the BBC in London and Glasgow.
Seana is a passionate ambassador for an alcohol free life. Her latest book is Going Under, a memoir of family secrets, addiction and escape (Ventura Press, 2024) details her grey area drinking battles and overcoming a traumatic childhood.
Shanna Wan
Shanna is the rural woman, founder, CEO, and face behind Sober in the Country. She's an Australian of the Year recipient who decided to “do what she could to be part of the change” after almost losing her own life to alcohol addiction in 2015.
Today, through her tireless advocacy, Sober in the Country has grown from an online blog into a nationally respected charity, shifting the entire conversation around booze in the bush and saving and changing lives. She lives in rural northwest New South Wales with her husband, 'Timbo' and her beloved dogs.
Michaela Fox
Michaela is a parenting writer, blogger, mum to four girls and Founder of Girls Thriving to support young girls and the people around them. Michaela started drinking regularly at the age of 15. What began as a rite of passage quickly turned into a constant companion throughout her late teens and twenties.
After moving to the US with her family, she noticed how different socialising without alcohol could be. Birthdays were celebrated with hikes and paddleboarding, not five-hour wine-soaked lunches. This made her reflect on her own, and questioning if she was really in control of alcohol, or was it controlling her? Michaela has been alcohol free since October 2023 and will be sharing her story with us.
Dave Wilson (aka Sober Dave)
David is a grey area drinking and mindset coach, author of the best selling book ‘One for the Road’, podcast host and ambassador for alcohol change UK.
David began 2019 the same as ever: drinking like a fish and very much still in denial about how serious his drinking was, but equally aware that it had to end.
After being challenged by a friend to give up alcohol for 3 months, he gave it up and hasn’t looked back since! David trained to become a grey area drinking coach and now helps others to give up alcohol by speaking about his journey at various events and through his podcast ‘One for the Road.’.
Dr. Helena Popovic
Dr. Helena Popovic, MBBS is a medical doctor and international speaker who shows people how to boost their brains at any age or stage of life.
She has spent over 30 years researching the brain and teaching people how to reach their full potential.
She is the author of three best-selling books, and is one of Australia’s most popular conference speakers. She empowers listeners to understand how to protect their brains as they age.
…and more!
Expect support and discussion on these important topics throughout the challenge, as well as interviews with experts!
✔ Coping with those 5 pm cravings
✔ Managing socialising and events without alcohol
✔ Building a toolkit of other resources to support us when we are stressed, overwhelmed, tired, angry, frustrated (instead of just reaching for wine!)
✔ Navigating friendships when all our friends are still drinking
✔ Alcohol and our hormones and why alcohol affects us more as we age
✔ Nutritional support when we remove alcohol
✔ Changes in our menstrual cycle
✔ Relationships and how they change (including sober sex and what to do if our partner is still drinking and we are not)
✔ Moderation and mindset around alcohol
✔ Building our pillars of support whether we are long term sober or for the month
✔ Recognising triggers
✔ Changing habits and creating new (healthier!) ones
Join the January AF Challenge for AU $199
Join now for only AU $99! (approx. £51)
The Challenge kicks off on Monday, 6th of January
*AU $99 is approximately US $64 / £51
**Price shown excludes 10% GST which will be added at the checkout
“I thought giving up alcohol simply meant not putting it in the glass...and that life would be dull and empty. What else could I possibly learn?! How wrong I was! Sarah's course has changed my perceptions and my future - a million percent for the better. I am determined I will live AF forever, because the truth is it is WAY better than life with alcohol.”
- Gemma , Perth, Challenge Participant
“I signed up for the challenge to see if it could/would change my relationship/addiction to alcohol. What struck home is I am not alone in my experience. The group of women that come from different parts of the world sharing their very familiar stories enabled me to surge forward with my mission. Thank you Sarah for enabling such a powerful engagement.”
- Robyn, Melbourne, Challenge Participant
“I’ve been sober curious for years, I wanted to learn more about alcohol in a supportive non-judgmental environment. Sarah’s challenge provided me with a wealth of information, support, accountability and positivity. Sarah was on hand to answer questions and had some fantastic guests throughout the challenge. I would highly recommend this challenge to anyone sober curious or see what life it like without alcohol in their lives.”
- Sally , South Australia, Challenge Participant
Hear from past challenge participants!
See for yourself how going Alcohol Free for just one month can change you physically!
Check out these Before & After Challenge Photos from past participants!
“My family and friends have been concerned for my health and well being with how alcohol gripped my life and stole ME, the true essence of who I am. 30 days later I am genuinely happy! More relaxed and can negotiate the highs and lows from a centered sense of rationality. I love not panicking about running out of wine, how I'm going to get home from a night out, and waking up minus all the anxiety, guilt, shame, and physical effects of booze. Thank you Sarah for holding this safe space to learn, heal and grow. I'm looking forward to starting Rediscovering Me.”
- Simone, Australia, Challenge Participant
“When I signed up for this challenge, I wanted to take a 30-day break from alcohol, possibly more. What I got, though, was a complete mindset change when it came to the role that alcohol plays in our lives. The group was so supportive. Sarah provides motivation with Facebook live chats, guest speakers, and a lot of resources, all of which aim to help us get out of the hold that alcohol has on our lives.
For me personally, the biggest change was in my mental wellbeing. I feel so much less anxious, less overwhelmed by life in general, sleep better, and I feel like I'm a nicer person to be around. “
- Angela, New Zealand, Challenge Participant
“Taking on the 30-Day Alcohol Free Challenge was a game-changer! Feeling fantastic and not missing alcohol one bit. Sarah’s support was invaluable, and the community backing made it a breeze. Highly recommend!!”
- Karen, Perth, Challenge Participant
“The AF 30-Day Challenge is an absolute game changer; in fact, it is a life changer. Sarah has created a safe, supportive space that allows you to embark on this ultimate journey of self-care with ease and confidence. There is so much vital information to read, brilliant podcasts to listen to, fascinating expert interviews to watch, and a real sense of belonging to a wonderful group of women facing the same challenge and supporting each other along the way. My one regret is not finding Sarah sooner!”
- Robyn, Perth, Challenge Participant
Join the January AF Challenge for AU $199
Join now for only AU $99! (approx. £51)
The Challenge kicks off on Monday, 6th of January
*AU $99 is approximately US $64 / £51
**Price shown excludes 10% GST which will be added at the checkout
“If you want to examine your relationship with alcohol in the company of supportive women and people who have had experiences similar to yours, join now. The challenge was so totally wonderful, educational, inspiring, helpful, and eye-opening.”
- Marilynne, California, Challenge Participant
“Being Canadian, I wasn't sure if there would be a disconnect due to time or cultural differences. Boy, was I wrong! The quality of the information and support is excellent. I found the daily videos a great way to start my day and the daily accountability was very motivating to stay on track. There are live Zoom talks, live guest speakers and so much more. Sarah understands how hard it is to give up alcohol and really gets the struggles of a midlife woman, as she is one herself.
If you are thinking of taking a break from drinking or want support to really establish your sobriety, Sarah's 30-Day Challenge will help you immensely. You will feel seen and heard, even if you live on the other side of the world.”
- Stephanie, Canada, Challenge Participant
“I knew I needed to consider alcohol consumption, that it wasn't good for my health or for me as a person. The program not only supported this, without judgement, but gave me an evidence based 'why'. A 'warts and all', but scientifically based in plain English, reason that alcohol is not great for our health or for me as a person.”
- Jo, Tasmania, Challenge Participant
“This course has finally given me the tools to change my relationship with alcohol (I am 64 years old!) After many years of binge drinking, I have been able to reframe my beliefs and initiate healthier habits. I don’t think you’re ever too old for benefits such as this, and I am excited about what my future holds!“
- Lisa, Victoria, Challenge Participant
FAQ's And The Answers From Previous Participants
Q: What did you love most about the challenge?
“I really enjoyed the education about alcohol and what it does to our bodies. Also loved the live videos and being able to rewatch the one's I missed due to work.”
“Sarah's content and delivery turbocharge you toward hitting and holding down that big, old 'I am not going to drink' button. “
“The education and the constant support from Sarah's lives, posts and other women in the challenge.”
“The information about hormones.“
“The honesty of the conversations, the group in which the ladies supported each other and how Sarah always took the time to acknowledge each individual person.”
Q: What has been your biggest takeaway from the challenge?
“What I have learnt about alcohol and its impact on the body.”
“Alcohol’s effect on the body and hearing like-minded women's stories.”
““You can't un-know what you now know... Nice one Sarah... you live in my brain now... LOL.”
“I don’t want to drink again!”
“So much knowledge! So much support! Sarah and others she interviewed showing how good life can be AF!”
“That there is a world of possibilities that I never knew. I understand the science and psychology of alcohol use much better.”
Q: Has the challenge changed your mindset around alcohol?
“Totally changed my mindset. I believe that I will be able to remain alcohol free forever - but taking it one day at a time.”
“Definitely... From: I don't want to drink To: There is no f#cking way I am going to drink.”
“Yes. I truly wish I had learnt all of these years ago and saved so much of my time.”
“I was ready to stop it simply cemented my reasons why.”
“I feel my mindset has changed and the world won't end if I'm not drinking alcohol anymore.”
“That there is a world of possibilities that I never knew. I understand the science and psychology of alcohol use much better.”
“One of the best challenges I have taken part in. So much knowledge that I am still working my way through after the 30 days has ended. The group support is invaluable as are the daily checkins. Loved all of Sarah’s lives and daily videos. They definitely kept me going. I would recommend this challenge to anybody struggling with alcohol as my habits have changed in such a short space of time.”
- Clare, United Kingdom, Challenge Participant
“This is the fourth challenge I have done and I feel that I finally truly get it. I always felt a bit irritated by women writing “if I can do it anyone can”, but actually- that’s true! Sarah’s compassion and intelligence, as well as her energy and fun, shines through. Although one is part of a large group, she always manages to make one feel she is personally interested in each and every person. The educative approach is so so valuable, and underpinned by consistency and empathy. I’m 61 years old but I feel that Sarah is very supportive of older women as well and I love her approach that it’s never too late and there is so much life left to live (at whatever age, and God willing) . Thank you Sarah! I hope and plan to see you again in a challenge for reinforcement and encouragement , but hopefully I’m one of those ladies saying “100 days for me” or similar!”
- Fiona, Victoria, Challenge Participant
“Sarah has been instrumental in turning my life around. I didn’t realise how much alcohol was taking from me until I stopped. Over such a short period, I’ve learnt so much and my life has flourished. Not only am I becoming the very best version of myself, but I also have a wealth of knowledge and a huge support group behind me. ”
- Lucy, United Kingdom, Challenge Participant
Watch Sarah’s latest interview with Channel 10!
“If you’re beginning to think about your drinking habits being problematic - even in the slightest, you NEED to do this challenge.
If you’re beginning to think that the drink/moderate/not drinking/drinking again/trying to moderate cycle is absolutely not serving you, you NEED to do this challenge.
If those wine bottles seem to add up rather quickly as you pop your bins out to be collected each week, you NEED to do this challenge.
If you seem to make ‘reasons’ or ‘excuses’ as to why you’re at the pub again, ordering your 4th glass of wine without realising, you NEED to do this challenge.
If you’re like me - a high functioning, career-driven, family orientated mum who needs to create a whole lot more clarity in their lives, you NEED to do this challenge.
I’m absolutely the best evidence of someone who came across Sarah’s website without even looking - and as fate would have it, it’s exactly what I needed to do.
I didn’t think that my drinking was what it had become - I was stressed, feeling defeated and knew there was a much better life out there for me.
Sarah is without doubt, the best person who offers this form of coaching. I have woken up each day excited about what I was about to learn from her and the guidance she has provided is truly life changing. The podcasts, interviews and live chats are so well presented and I can guarantee that they will connect with everyone’s story and life contexts - no matter your situation.
If you have just the slightest ‘inkling’ that your beliefs and behaviours around alcohol may need some challenging, and possibly changing, the AF challenge is what you need.
Thank you SO much Sarah. I’m definitely joining up again for the next AF challenge. I can’t wait!”
- Ellie, NSW
So what are you waiting for?
Sign up now and start getting excited about what lies ahead!
Join the January AF Challenge for AU $199
Join now for only AU $99! (approx. £51)
The Challenge kicks off on Monday, 6th of January
*AU $99 is approximately US $64 / £51
**Price shown excludes 10% GST which will be added at the checkout
Sarah’s Recent Awards
“I joined the challenge in October, having gone AF at the end of August (after many attempts of cutting down/periods without), and my mindset was definitely different. I was reading Sarah’s book too. But having the support and the incredible community of this group has made the last 60+ days so much easier and I’m so positive that this is now my lifestyle AF. Having Sarah’s support on the daily FB updates and listening to the amazing guest speakers, who are all so knowledgeable, is truly a game changer! Thank you 🙏 “
- Lucy, United Kingdom, Challenge Participant
“The knowledge, the support and daily checking were instrumental keeping me on track. Sarah’s support and knowledge is always on point. The guest speakers are real and have experienced similar journeys”
- Jeanne, Melbourne, Challenge Participant
“Sarah’s knowledge, expertise and support throughout the 30-day AF challenge have honestly been life-changing. My outlook and my relationship with alcohol have transformed for the better; it’s given me strength to question myself, hold myself accountable, and, most importantly, given me a taste of how it feels to live life without the grey cloud of trying to moderate and the daily will I/won't.
I’ve learnt it’s so much easier to choose zero than to battle with trying to control, and that has brought pure freedom and weightlessness. I’m so grateful for you, Sarah. I can’t wait to keep working with you and carrying on this road to bettering myself physically, mentally, and emotionally. Thank you!”
- Alex, Perth, Challenge Participant
Join the January AF Challenge for AU $199
Join now for only AU $99! (approx. £51)
The Challenge kicks off on Monday, 6th of January
*AU $99 is approximately US $64 / £51
**Price shown excludes 10% GST which will be added at the checkout
* IMPORTANT NOTE *
This alcohol free challenge is NOT a replacement for an addiction treatment program.