Join the July
30-Day Alcohol Free Challenge
Wherever you are in the world, I can’t wait to offer you 30 Days of Support, Connection and Resources to successfully change your habits, patterns and mindset around alcohol!
Are you ready to change your habits, behaviours and mindset around alcohol, but don’t know how to start?
Then my 30-day Alcohol Free Challenge is the perfect starting point.
Let me help you feel energised, motivated, positive, healthy and focused while sharing ALL the resources and information that has helped me to completely change my mindset and habits around alcohol.
I absolutely love supporting women across the globe to discover all the benefits of taking a break from booze, which for me have included:
Better Sleep and More Energy ✔
Less Anxiety ✔
Weight loss and Glowing Skin ✔
More time to explore new hobbies and interests ✔
Improved relationships ✔
Save money ✔
New friendships and connections with like-minded women on the same path ✔
An amazing journey of self-discovery, self-compassion and self-love ✔
As the saying goes 'nothing changes if nothing changes' and perhaps you will find, like so many others, that this change is the catalyst to so many other wonderful and incredible changes in your life!
Join the July AF Challenge for AU $197
Join now for only AU $97! (approx. £51)
Use code GOJULYAF at checkout
Challenge kicks off on Monday, 1st of July, 2024
*Price shown excludes 10% GST which will be added at checkout.
“Taking on the 30-Day Alcohol Free Challenge was a game-changer! Feeling fantastic and not missing alcohol one bit. Sarah’s support was invaluable, and the community backing made it a breeze. Highly recommend!!”
- Karen, Perth, April 24 Challenge Participant
“The AF 30-Day Challenge is an absolute game changer; in fact, it is a life changer. Sarah has created a safe, supportive space that allows you to embark on this ultimate journey of self-care with ease and confidence. There is so much vital information to read, brilliant podcasts to listen to, fascinating expert interviews to watch, and a real sense of belonging to a wonderful group of women facing the same challenge and supporting each other along the way. My one regret is not finding Sarah sooner!”
- Robyn, Perth, April 2024 Challenge Participant
“This course, and Sarah’s book have changed my life. I have gone from a 1-2 bottle of wine per night to now being a non drinker AND I believe this will stick! The huge take home for me is that, I SO wanted to be a moderate drinker, but it is clear that for me, this is not possible. I was a Grey area drinker and for me, alcohol is completely addictive. Sarah offers different options other than finding joy and solutions from a toxic substance! Truly life changing! Thank you sincerely Sarah!“
- Robbi, Melbourne, April 2024 Challenge Participant
“Sarah has been instrumental in turning my life around. I didn’t realise how much alcohol was taking from me until I stopped. Over such a short period, I’ve learnt so much and my life has flourished. Not only am I becoming the very best version of myself, but I also have a wealth of knowledge and a huge support group behind me. ”
- Lucy, UK, April 2024 Challenge Participant
What’s Included In This 30-Day Challenge?
➔ Daily Lessons and Accountability for 30 days
You will receive one lesson from Sarah every day. These short, easy-to-consume lessons (most of them are less than 10 minutes long) are the absolute foundation of this challenge and the reason for its HUGE success. We go deep into discussing a wide range of important topics including:
Managing those 5pm cravings
Navigating our friendships and relationships when we aren’t drinking
How our hormones impact our cravings and how you can support yourself
The 7 most common reasons we crave alcohol and what to do about them
Building a toolkit of new strategies to manage stress and overwhelm outside the evening wine
How alcohol affects our sleep and how to get a great night’s sleep
Sugar cravings and how to manage them
Sober socialising
Changing our entire mindset around alcohol and challenging our long held beliefs
The daily accountability check in is a huge component of the success my ladies experience in these challenges.
….and more! This is just a snapshot!
➔ Guest Expert Interviews
Access to incredible Guest expert interviews including:
Best Selling International Authors
Trail Blazers in the AF world
Nutrition and Hormone experts
Addiction and recovery experts
Real-life stories from fellow mums and grey area drinkers sharing their inspirational true stories of why they knew they had to change their relationship with alcohol and how they did it. (see just a selection of the incredible guest experts below)
➔ Private Facebook Group
There is nothing like being in a community of other women doing the same challenge at the same time; inspiring, supporting and encouraging each other. The secret to the huge success so many of my ladies experience (many of whom have tried EVERYTHING to stop drinking in the past) is the community we created in this group. It’s truly magical. Friendships are formed across the globe and it’s like having your own personal cheer squad! Past members always say that the community is one of the most valuable things they get from the challenge!
➔ A Printable Workbook PDF
A PDF Workbook which you can print out for journaling and recording your own personal journey.
➔ My Personal Library of Extensive Resources
ALL the resources that helped me find freedom from booze including books, podcasts, blog posts and ted talks. You will be so inspired and informed and I always say - you can’t not know what you now know. This challenge will change your whole mindset around alcohol.
You’ll also have access to the content for 5 months post-program so you can revisit the content and resources after the challenge shall you wish to!
➔ Constant Access to My Skills, Candid Honesty and Genuine Desire for You to Succeed!
Tap into my accredited skills, knowledge and experience gained from 5 years on the sober journey, professional qualification in wellness coaching and professional qualification in 'Grey Area Drinking' (read more about my background HERE). Also my candid honesty and genuine desire for you to succeed and experience the wonders that I have since ditching the booze!
Join the July AF Challenge for AU $197
Join now for only AU $97! (approx. £51)
Use code GOJULYAF at checkout
Challenge kicks off on Monday, 1st of July, 2024
*Price shown excludes 10% GST which will be added at checkout.
Why Join The AF Challenge?
This Challenge is for you if…
✔️ You're sick and tired of feeling sick and tired and would like to give yourself a break from alcohol.
✔️ You want to change your MINDSET and HABITS around alcohol so you aren't relying on it as such a crutch in your everyday life.
✔️ You're concerned that your drinking habits have been creeping up. While you don't consider yourself an 'alcoholic' you do feel uncomfortable about the role alcohol plays in your life.
✔️ Previous attempts to take a break from alcohol have been hard due to peer pressure, not having the accountability or not having the connection with others on the same path (because I know how lonely it is when it feels like everyone around you is still drinking).
✔️ You want support to help build a toolkit of some other coping mechanisms (outside of the nightly wine) to help when you feel stressed, tired or need to just 'take the edge off'.
✔️ You've tried to take a break in the past but all good intentions slip aside when 5pm hits and the wine witch comes calling. Or you successfully take a month off but then head straight back into the same drinking patterns as if it never happened.
If you answer yes to any of these questions, this 30-day challenge is perfect for you!
Whether you plan to take a month off (or longer), doing it with the help and support of a trained and Accredited Grey Area Drinking Coach will provide you with all the resources, support and connection you need for success.
And the best part? You do it all in the company of an intimate and supportive group of women on the same path.
Join the July AF Challenge for AU $197
Join now for only AU $97! (approx. £51)
Use code GOJULYAF at checkout
Challenge kicks off on Monday, 1st of July, 2024
*Price shown excludes 10% GST which will be added at checkout.
Guest Expert Interviews
Ann Dowsett-Johnston
Ann Dowsett-Johnston is the bestselling author of “Drink: the Intimate Relationship between Women and Alcohol”. Named one of the top 10 books of 2013 by the Washington Post, it broke the news on the “pinking” of the alcohol market by Big Alcohol. Her related TEDx talk has had more then 1.5 million views.
An award-winning journalist, Ann has also served as a vice-principal of McGill University. Most recently, she went back to university to become a psychotherapist, and has a thriving practice As well, she teaches an international memoir-writing course called Writing Your Recovery.
Ann Has won many awards for her work, including an honorary doctorate from Queen’s University. She lives in Toronto, Canada.
Cindy Johnston
Cindy began her journey to sobriety during a Dry July campaign in 2018 in search of some answers to a mysterious health issue. After 2 years of embracing a sober lifestyle, the joy she found in being sober led her to become a Life Coach specializing in Grey Area Drinking and an Accredited, Certified EFT Practitioner.
As a Grey Area Drinking (GAD) sobriety coaching, having trained under GAD specialist Jolene Park, Cindy founded Soul Sobriety Coaching & Retreats and is an advocate for women’s health and wellness providing holistic women’s empowerment coaching with a difference.
As an EFT practitioner, Cindy gently guides her clients to uncover the beliefs that keep them stuck in self-sabotaging habits. She helps them discover the power within to take control over alcohol and develop lasting habits for wellness and a fulfilling life.
Ashleigh Mills
Ashleigh Mills is a writer, social worker and public health professional who lives on the coast in NSW Australia with her husband and cat. After years of being sober curious with many short breaks away from booze and trying to moderate drinking she stopped for a one year experiment after losing a friend to alcohol in January 2020. That was almost five years ago and she hasn't looked back! Ashleigh writes about alcohol free life and shares AF drinks on her Instagram account @thesobercoastieh-valued member of the sober community.
Kate Jeboult
At the ripe age of 41, Kate first stepped into her first on-air radio gig. Before setting a 4am Breakfast alarm, she ran her own digital marketing business for eight years.
Kate made waves on social media with her self-deprecating and highly relatable videos around parenting, motherhood, nostalgia and general life - garnering almost 20,000 followers.
Now the Co-host of Triple M Breakfast in Townsville, Kate is known for her authentic and relatable take on life and has proven instrumental in creating innovative content for a new generation of listeners.
Beyond the radio waves, Kate is a mother, wife and in October 2023 ditched the booze.
Jen Hirst
Empowering women to thrive in sobriety, Jen Hirst has been on her own transformative journey since April 24, 2013. As a dedicated sober coach, Jen boosts women's confidence by integrating simple, effective habits from day one to help them feel their best and make sobriety stick
Her sold-out group coaching programs have helped hundreds of women from across the world own their sobriety with a GET TO mentality and a supportive community of women cheering them on every step of the way.
Dave Wilson (aka Sober Dave)
David is a grey area drinking and mindset coach, author of the best selling book ‘One for the Road’, podcast host and ambassador for alcohol change UK.
In December 2018, David was in a very different place. His marriage was in a really bad way, his weight had spiralled out of control and his blood pressure was dangerously high. He knew he had to do something and tried moderating but lasted two days.
After being challenged by a friend to give up alcohol for 3 months, he gave it up and hasn’t looked back since! David trained to become a grey area drinking coach and now helps others to give up alcohol by speaking about his journey at various events and through his podcast ‘one for the road’.
Craig Harper
Craig Harper is one of Australia’s leading presenters, writers and educators in the areas of health, high-performance, resilience, self-management, leadership, corporate change, communication, stress management, addiction and personal transformation.
He is the straight talking host of the You Project podcast and will run a masterclass on Self Sabotage - why we sabotage when things are going well and how to break the cycle.
Andy Ramage
Andy has been sober for 9 years and is widely recognised as one of the world’s leading alcohol-free performance coaches, or as the Happy Pear coined, “The Godfather of the alcohol-free movement’. Andy co-founded the OneYearNoBeer movement and recently co-created the Dryy app & alcohol-free community, which collectively have helped hundreds of thousands, if not millions, of middle-lane drinkers transform their health and happiness by taking a break from alcohol.
Dr. Brooke Scheller
Dr. Brooke is a Doctor of Clinical Nutrition, Certified Nutrition Specialist (CNS) and the creator of the Functional Sobriety method. Dr. Brooke is a leader in this space, pioneering the understanding of how alcohol impacts the gut, our nutritional pathways, and the brain.
Having had a history of mental health diagnoses and addiction in the family, Dr. Brooke has always been interested in how nutrition and functional foods play a role in mood, brain health, and addiction. After becoming sober in June of 2021 and publishing a chapter on nutrition in a text book on Complementary and Integrative Approaches to Substance Use Disorders, Dr. Brooke focused her expertise on using nutrition and functional medicine to support changing your relationship with alcohol.
…and more!
Join the July AF Challenge for AU $197
Join now for only AU $97! (approx. £51)
Use code GOJULYAF at checkout
Challenge kicks off on Monday, 1st of July, 2024
*Price shown excludes 10% GST which will be added at checkout.
“If you want to examine your relationship with alcohol in the company of supportive women and people who have had experiences similar to yours, join now. The challenge was so totally wonderful, educational, inspiring, helpful, and eye-opening.”
- Marilynne, California, January 2024 Challenge Participant
“The challenge was the best thing I ever did for myself; it gave me the ability to fully commit to a month off booze in a secure private group full of honest conversations and heartfelt support. I learned so much from Sarah, from guest speakers, and from myself. I loved having no hangovers or crap in my head and gained better sleep, clarity, focus, new energy, and happiness. Do the course, invest in yourself, and find a new you away from booze. Xx “
- Janeen, Australia, July 2023 Challenge Participant
“I loved everything about Sarah’s challenge. Her enthusiasm and passion on this subject were infectious, and her own personal experience was an inspiration. The speakers were all absolutely top-notch, knowledgeable, and inspiring in their chosen fields. I would highly recommend Sarah’s course to anyone wanting to quit alcohol or even those who are just sober curious. You’ll be surprised at the outcome!”
- Alison, France, July 2023 Challenge Participant
“This challenge was more than just a challenge. It was educational, empowering, and emotional. I am looking forward to doing the next one. The guest speakers are amazing, and the support network is the cherry on top. Highly recommended!”
- Katie, Australia, July 2023 Challenge Participant
“I signed up to the challenge to have a break and reset with a view to reducing the amount I was drinking. I had no idea how powerful it would be and the profound shift that would happen in my mind. The combination of education, coaching, support and community is a game changer. I immersed myself in all the resources and loved the whole experience. Now on day 35, I feel healthier, happier, calmer and more positive about my life and my future. I want to keep going with being alcohol free and for this to be the new me. I’m so thankful I signed up. Thank you, Sarah!”
- Caroline, Sydney, January 2024 Challenge Participant
Hear from past challenge participants!
See for yourself how going Alcohol Free for just one month can change you physically!
Check out these Before & After Challenge Photos from past participants!
Join the July AF Challenge for AU $197
Join now for only AU $97!
(approx. £51)
Use code GOJULYAF at checkout
Challenge kicks off on Monday, 1st of July, 2024
*Price shown excludes 10% GST which will be added at checkout.
FAQ's And The Answers From Previous Participants
Q: What did you love most about the challenge?
“I really enjoyed the education about alcohol and what it does to our bodies. Also loved the live videos and being able to rewatch the one's I missed due to work.”
“Sarah's content and delivery turbocharge you toward hitting and holding down that big, old 'I am not going to drink' button. “
“The education and the constant support from Sarah's lives, posts and other women in the challenge.”
“The information about hormones.“
“The honesty of the conversations, the group in which the ladies supported each other and how Sarah always took the time to acknowledge each individual person.”
Q: What has been your biggest takeaway from the challenge?
“What I have learnt about alcohol and its impact on the body.”
“Alcohol’s effect on the body and hearing like-minded women's stories.”
““You can't un-know what you now know... Nice one Sarah... you live in my brain now... LOL.”
“I don’t want to drink again!”
“So much knowledge! So much support! Sarah and others she interviewed showing how good life can be AF!”
“That there is a world of possibilities that I never knew. I understand the science and psychology of alcohol use much better.”
Q: Has the challenge changed your mindset around alcohol?
“Totally changed my mindset. I believe that I will be able to remain alcohol free forever - but taking it one day at a time.”
“Definitely... From: I don't want to drink To: There is no f#cking way I am going to drink.”
“Yes. I truly wish I had learnt all of these years ago and saved so much of my time.”
“I was ready to stop it simply cemented my reasons why.”
“I feel my mindset has changed and the world won't end if I'm not drinking alcohol anymore.”
“That there is a world of possibilities that I never knew. I understand the science and psychology of alcohol use much better.”
“Committing to Dry July with Sarah was a life-changing event for me. From the first week, I honestly started to delve into who I actually am, where I want to be (even in one year's time), and the reasons why I've been using alcohol for so many years. I feel awake, alive, and free. Thank you, Sarah; you are inspirational!”
- Linda, Australia, Challenge Participant
“This challenge was a total game changer for me — all of the education and tools provided over the 30 days were enough for me to go from drinking a bottle of wine a night to being able to do 30 days alcohol-free and now beyond that. The support of the group was a huge motivator — so many women in exactly the same position as me. Sarah is so passionate and dedicated to helping women change their relationship with alcohol for good. She does it in a really non patronising way and her energy and enthusiasm is contagious! I would highly recommend this challenge to anyone questioning their drinking habits. “
- Kate, Sydney, Challenge Participant
“When I signed up for this challenge, I wanted to take a 30-day break from alcohol, possibly more. What I got, though, was a complete mindset change when it came to the role that alcohol plays in our lives. The group was so supportive. Sarah provides motivation with Facebook live chats, guest speakers, and a lot of resources, all of which aim to help us get out of the hold that alcohol has on our lives.
For me personally, the biggest change was in my mental wellbeing. I feel so much less anxious, less overwhelmed by life in general, sleep better, and I feel like I'm a nicer person to be around. “
- Angela, New Zealand, Challenge Participant
“My family and friends have been concerned for my health and well being with how alcohol gripped my life and stole ME, the true essence of who I am. 30 days later I am genuinely happy! More relaxed and can negotiate the highs and lows from a centered sense of rationality. I love not panicking about running out of wine, how I'm going to get home from a night out, and waking up minus all the anxiety, guilt, shame, and physical effects of booze. Thank you Sarah for holding this safe space to learn, heal and grow. I'm looking forward to starting Rediscovering Me.”
- Simone, Australia, Challenge Participant
Watch Sarah’s latest interview with Channel 10!
“If you’re beginning to think about your drinking habits being problematic - even in the slightest, you NEED to do this challenge.
If you’re beginning to think that the drink/moderate/not drinking/drinking again/trying to moderate cycle is absolutely not serving you, you NEED to do this challenge.
If those wine bottles seem to add up rather quickly as you pop your bins out to be collected each week, you NEED to do this challenge.
If you seem to make ‘reasons’ or ‘excuses’ as to why you’re at the pub again, ordering your 4th glass of wine without realising, you NEED to do this challenge.
If you’re like me - a high functioning, career-driven, family orientated mum who needs to create a whole lot more clarity in their lives, you NEED to do this challenge.
I’m absolutely the best evidence of someone who came across Sarah’s website without even looking - and as fate would have it, it’s exactly what I needed to do.
I didn’t think that my drinking was what it had become - I was stressed, feeling defeated and knew there was a much better life out there for me.
Sarah is without doubt, the best person who offers this form of coaching. I have woken up each day excited about what I was about to learn from her and the guidance she has provided is truly life changing. The podcasts, interviews and live chats are so well presented and I can guarantee that they will connect with everyone’s story and life contexts - no matter your situation.
If you have just the slightest ‘inkling’ that your beliefs and behaviours around alcohol may need some challenging, and possibly changing, the AF challenge is what you need.
Thank you SO much Sarah. I’m definitely joining up again for the next AF challenge. I can’t wait!”
- Ellie, NSW
So what are you waiting for?
Sign up now and start getting excited about what lies ahead!
Join the Challenge for AU $197
Join the Challenge now for only AU $97! (approx. £51)
Use code GOJULYAF at checkout
Challenge kicks off on Monday, 1st of July, 2024
*Price shown excludes 10% GST which will be added at checkout.
Sarah’s Recent Awards
“For me, this AF Challenge was a game changer. I had tried on my own all the different ways to stop drinking. Nothing stuck. This challenge did. Sarah is incredibly effective at communicating lots of critical information in a very supportive way. The group was essential to success. So many women from all over the world with one goal in mind - to stop drinking for 30 days. So many of us now have completely changed our relationship with alcohol and are committed to leaving it behind. We have the tools now to do just that. Hallelujah!”
- Cassandra, Victoria, Challenge Participant
“The 30 Days spent on Sarah’s Alcohol Free Challenge were the most life changing thing I’ve ever experienced - no exaggeration. Gaining sobriety is the best gift I can ever give myself and Sarah’s expert guidance and coaching has given me a solid foundation to build on. Anyone sober curious should take this Challenge. Thank you Sarah.”
- Gail, Adelaide, Challenge Participant
“Sarah has brought to life an incredible experience that I believe most women wouldn't have been expecting. There is so much information in the challenge that I have changed other areas of my life too. As a health professional I have learnt so much and can't help passing it on to others too. Sarah's passion is infectious and I can't recommend her highly enough. Eternally grateful.”
- Stephanie, NSW, Challenge Participant
“Sarah's Alcohol Free Challenge went far beyond what I expected. I've tried sobriety before. I've read the books, I've gone to AA. But Sarah's approach was different. She provides scientific information based on how alcohol specifically affects women, paired with love and kindness, and adds in a group of other ladies to share the journey with. Instead of feeling like I was losing something by quitting alcohol, Sarah helped me realize that I would gain so much. Health, self-esteem, joy, sleep...the list goes on. I feel like my life is beginning again. Thank you Sarah!!!”
- Sarah, Texas, USA, Challenge Participant
* IMPORTANT NOTE *
This alcohol free challenge is NOT a replacement for an addiction treatment program.