Join the Life & Soul Alcohol Free Challenge!
Wherever you are in the world, I can’t wait to offer you 30 Days of Support, Connection and Resources to successfully change your habits, patterns and mindset around alcohol
Are you ready to change your habits, behaviours and mindset around alcohol, but don’t know how to start?
Then my 30-day Alcohol Free Challenge is the perfect starting point.
Let me help you feel energised, motivated, positive, healthy and focused while sharing ALL the resources and information that has helped me to completely change my mindset and habits around alcohol.
I absolutely love supporting individuals across the globe to discover all the benefits of taking a break from booze, which for me have included:
Better Sleep and More Energy ✔
Less Anxiety ✔
Weight loss and Glowing Skin ✔
More time to explore new hobbies and interests ✔
Improved relationships ✔
Save money ✔
New friendships and connections with like-minded individuals on the same path ✔
An amazing journey of self-discovery, self-compassion and self-love ✔
As the saying goes 'nothing changes if nothing changes' and perhaps you will find, like so many others, that this change is the catalyst to so many other wonderful and incredible changes in your life!
The Challenge begins on the 23rd of October!
Feel the Difference After Just 30 Days!
“Sarah says she's not the one who changes your life but you are! But if it wasn't for Sarah's down to earth, real personality and education I wouldn't have been able to change my life.
I started the challenge thinking I'd learn to moderate but quickly realised it's not possible for me. Sarah has provided real life experience and stories which are so relatable and made me feel like I'm not alone. I never thought I'd make 30 days AF but now I'm thinking long term.
I've never felt so amazing and strong. Sleeping so much better, my skin and eyes are glowing and after a recent drs appointment my kidney and liver levels are nearly back to normal! I now have so much more energy to spend more quality time with my daughter and making memories instead of being dismissive towards her so I could have a drink. I can't thank Sarah enough and the amazing sober sisterhood for all the ongoing support.”
- Fiona, Sydney, April 2023 Challenge Participant
Why Join The AF Challenge?
“The challenge was the best thing I ever did for myself; it gave me the ability to fully commit to a month off booze in a secure private group full of honest conversations and heartfelt support. I learned so much from Sarah, from guest speakers, and from myself. I loved having no hangovers or crap in my head and gained better sleep, clarity, focus, new energy, and happiness. Do the course, invest in yourself, and find a new you away from booze, as booze is not your friend; it’s evil and sticks the life out of you. You deserve more; you are worth it. Xx “
- Janeen, Australia, July 2023 Challenge Participant
“Sarah’s course is a must-do for anyone looking to reduce alcohol consumption. She explores the depths of this, explains her own journey to sobriety, and provides speakers and research to match. This is my second time taking a break with Sarah, and I learned so much more than the first time. I cannot recommend Sarah enough and wish to thank you for all the support you have given me. To quote you... You cannot unlearn what you have learned. This is very true.”
- Karen, New Zealand, July 2023 Challenge Participant
“I loved everything about Sarah’s challenge. Her enthusiasm and passion on this subject were infectious, and her own personal experience was an inspiration. The speakers were all absolutely top-notch, knowledgeable, and inspiring in their chosen fields. I would highly recommend Sarah’s course to anyone wanting to quit alcohol or even those who are just sober and curious. You’ll be surprised at the outcome!”
- Alison, France, July 2023 Challenge Participant
“This challenge was more than just a challenge. It was educational, empowering, and emotional. I am looking forward to doing the next one. The guest speakers are amazing, and the support network is the cherry on top. Highly recommended!”
- Katie, Australia, July 2023 Challenge Participant
What’s Included In This 30-Day Challenge?
➔ Daily Lessons and Accountability for 30 days
You will receive one lesson from Sarah every day. These short, easy-to-consume lessons (most of them are less than 10 minutes long) are the absolute foundation of this challenge and the reason for its HUGE success. We go deep into discussing a wide range of important topics including:
Managing those 5pm cravings
Navigating our friendships and relationships when we aren’t drinking
How our hormones impact our cravings and how you can support yourself
The 7 most common reasons we crave alcohol and what to do about them
Building a toolkit of new strategies to manage stress and overwhelm outside the evening wine
How alcohol affects our sleep and how to get a great night’s sleep
Sugar cravings and how to manage them
Sober socialising
Changing our entire mindset around alcohol and challenging our long held beliefs
The daily accountability check in is a huge component of the success my ladies experience in these challenges.
….and more! This is just a snapshot!
➔ Guest Expert Interviews
Access to incredible Guest expert interviews including:
Best Selling International Authors
Trail Blazers in the AF world
Nutrition and Hormone experts
Addiction and recovery experts
Real-life stories from individuals and grey area drinkers sharing their inspirational true stories of why they knew they had to change their relationship with alcohol and how they did it. (see just a selection of the incredible guest experts below)
➔ Private Facebook Group
There is nothing like being in a community of other individuals doing the same challenge at the same time; inspiring, supporting and encouraging each other. The secret to the huge success so many of my ladies experience (many of whom have tried EVERYTHING to stop drinking in the past) is the community we created in this group. It’s truly magical. Friendships are formed across the globe and it’s like having your own personal cheer squad! Past members always say that the community is one of the most valuable things they get from the challenge!
➔ A Printable Workbook PDF
A PDF Workbook which you can print out for journaling and recording your own personal journey.
➔ My Personal Library of Extensive Resources
ALL the resources that helped me find freedom from booze including books, podcasts, blog posts and ted talks. You will be so inspired and informed and I always say - you can’t not know what you now know. This challenge will change your whole mindset around alcohol.
➔ Constant Access to My Skills, Candid Honesty and Genuine Desire for You to Succeed!
Tap into my accredited skills, knowledge and experience gained from 5 years on the sober journey, professional qualification in wellness coaching and professional qualification in 'Grey Area Drinking' (read more about my background HERE). Also my candid honesty and genuine desire for you to succeed and experience the wonders that I have since ditching the booze!
The Challenge begins on the 23rd of October!
“Committing to Dry July 2023 with Sarah was a life-changing event for me. From the first week, I honestly started to delve into who I actually am, where I want to be (even in one year's time), and the reasons why I've been using alcohol for so many years. I feel awake, alive, and free. Thank you, Sarah; you are inspirational!”
- Linda, Australia, July 2023 Challenge Participant
“Sarah's inspiration & support has been like a Mum putting her arms around me after winning at something. I've cried (mostly happy tears) due to her encouragement to ditch the wine and feel the feelings and to find what lights me up! I've a way to go yet, but the tools Sarah has provided are changing my life!! Im learning to validate myself and believe that I AM enough!”
- Lynda, Northern Ireland, April 2023 Challenge Participant
“If you're thinking shall I, shan't I... can I even manage this... do I even want to; do yourself a huge favour and just do it. Sarah makes it all so OK and so normal and so within your reach and she's like one of your friends if you fall - she, and the group, pick you up. Honestly, life is too short not to give yourself what you deserve. Do it, girl... go on!.”
- Tracey, United Kingdom, April 2023 Challenge Participant
“My family and friends have been concerned for my health and well being with how alcohol gripped my life and stole ME, the true essence of who I am. 30 days later I am genuinely happy! More relaxed and can negotiate the highs and lows from a centered sense of rationality. I love not panicking about running out of wine, how I'm going to get home from a night out, and waking up minus all the anxiety, guilt, shame, and physical effects of booze. Thank you Sarah for holding this safe space to learn, heal and grow. I'm looking forward to starting Rediscovering Me.”
- Simone, Australia, April 2023 Challenge Participant
This Challenge is for you if…
✔️ You're sick and tired of feeling sick and tired and would like to give yourself a break from alcohol.
✔️ You want to change your MINDSET and HABITS around alcohol so you aren't relying on it as such a crutch in your everyday life.
✔️ You're concerned that your drinking habits have been creeping up. While you don't consider yourself an 'alcoholic' you do feel uncomfortable about the role alcohol plays in your life.
✔️ Previous attempts to take a break from alcohol have been hard due to peer pressure, not having the accountability or not having the connection with others on the same path (because I know how lonely it is when it feels like everyone around you is still drinking).
✔️ You want support to help build a toolkit of some other coping mechanisms (outside of the nightly wine) to help when you feel stressed, tired or need to just 'take the edge off'.
✔️ You've tried to take a break in the past but all good intentions slip aside when 5pm hits and the wine witch comes calling. Or you successfully take a month off but then head straight back into the same drinking patterns as if it never happened.
If you answer yes to any of these questions, this 30-day challenge is perfect for you.
Whether you plan to take a month off (or longer), doing it with the help and support of a trained and Accredited Grey Area Drinking Coach will provide you with all the resources, support and connection you need for success. And the best part? You do it all in the company of an intimate and supportive group of individuals on the same path.
The Challenge begins on the 23rd of October!
“For me, this AF Challenge was a game changer. I had tried on my own all the different ways to stop drinking. Nothing stuck. This challenge did. Sarah is incredibly effective at communicating lots of critical information in a very supportive way. The group was essential to success. So many individuals from all over the world with one goal in mind - to stop drinking for 30 days. So many of us now have completely changed our relationship with alcohol and are committed to leaving it behind. We have the tools now to do just that. Hallelujah!”
- Cassandra, Victoria, January 2023 Challenge Participant
“The 30 Days spent on Sarah’s Alcohol Free Challenge were the most life changing thing I’ve ever experienced - no exaggeration. Gaining sobriety is the best gift I can ever give myself and Sarah’s expert guidance and coaching has given me a solid foundation to build on. Anyone sober curious should take this Challenge. Thank you Sarah.”
- Gail, Adelaide, January 2023 Challenge Participant
“Sarah has brought to life an incredible experience that I believe most challengers wouldn't have been expecting. There is so much information in the challenge that I have changed other areas of my life too. As a health professional I have learnt so much and can't help passing it on to others too. Sarah's passion is infectious and I can't recommend her highly enough. Eternally grateful.”
- Stephanie, NSW, January 2023 Challenge Participant
“Sarah's Alcohol Free Challenge went far beyond what I expected. I've tried sobriety before. I've read the books, I've gone to AA. But Sarah's approach was different. She provides scientific information based on how alcohol specifically affects women, paired with love and kindness, and adds in a group of other ladies to share the journey with. Instead of feeling like I was losing something by quitting alcohol, Sarah helped me realize that I would gain so much. Health, self-esteem, joy, sleep...the list goes on. I feel like my life is beginning again. Thank you Sarah!!!”
- Sarah, Texas, USA, January 2023 Challenge Participant
Guest Expert Interviews
Clare Pooley
Clare Pooley graduated from Newnham College, Cambridge and spent twenty years in the heady world of advertising before becoming a full-time mum.
Realising that her ‘wine o’clock’ habit had spiralled out of control, Clare started writing a blog, Mummy was a Secret Drinker, which has had nearly three million hits. Her memoir, The Sober Diaries was published in 2017 to critical acclaim.
Clare's debut novel, The Authenticity Project, was inspired by her life's truth, It’s published in thirty-two languages, was a Radio 2 Bookclub pick, winner of the RNA Debut Novel Award and a New York Times bestseller.
Clare gave up alcohol in 2015 and supports and inspires other individuals by sharing her story through her Tedx Talk, radio and various podcast interviews.
David Wilson (Sober Dave)
David is a grey area drinking and mindset coach, author of the best selling book ‘One for the Road’, podcast host and ambassador for alcohol Change UK.
In December 2018, he experienced a significant change in his life. His marriage was in trouble, and he had lost control of his weight and blood pressure. He tried to moderate his drinking but lost conscience.In 2019, he continued drinking, but was aware of the severity of his problem.
After being challenged to give up alcohol for three months, he gave up and has since helped others quit through his podcast, 'One for the Road.'
William Porter
William author of ‘Alcohol Explained‘ started drinking and smoking at around 14 years old. In his late teens, in an attempt to stop smoking, he read Allen Carr’s Easyway and was fascinated by the pragmatic and practical approach to what was a confusing and complicated subject.
This continued for over a quarter of a century, during which he joined the 4th (Reserve) Battalion of the Parachute Regiment, served a 6 month tour of Iraq, qualified as a lawyer, started a career in the Financial Services sector of the City of London, got married, and had children.
His drinking continued to increase until, in February 2014, I finally stopped for good. I now live with my wife and two children in West London, and continue to work as a lawyer.
Karen Martel
Karen is a Certified Hormone Specialist & Women’s Weight Loss Expert. Karen has struggled with her own weight and hormones and was an alcoholic and drug addict for a good portion of her young adult life and got sober 15 years ago. Karen went on to train at the Nutrition Coach Institute (NCI) and became a certified Hormone Specialist. NCI has one of the only Hormone Specialist programs where she also got a certification of completion for Mastering Thyroid and Mastering Gut Health.
Without even realizing it, it was combining all of these that helped Karen to finally heal her body and set up her coaching programmes helping other women.
Karen and her team are determined to provide the exceptional care to women in pre and post-menopause that they deserve. They offer hormone evaluation, bioidentical hormone therapy, weight loss programs, peptide therapy, and thyroid management. Her goal is to help YOU THRIVE not just survive in peri and post-menopause! Karen is also the host of ‘The Other Side of WeightLoss’ Podcast.
Ashleigh Butterss
Ashleigh Butterss is the creator, host and executive producer of Behind The Smile – a recovery podcast designed to expose and remove the stigma around mental health, trauma and addiction.
After making the decision to get sober in 2020, Ash set out on a mission, quitting her corporate job and diving deeply into the world of self-development and recovery. Her mission is to smash through the stereotype that surrounds addiction so that other people can feel safe to show up and ask for help.
With a background in Journalism, Ash is passionate about sharing people’s stories and fearlessly believes that we can normalise the conversation through awareness, education and participation.
Dr. Helena Popovic
Dr. Helena Popovic MBBS is a medical doctor and international speaker who shows people how to boost their brains at any age or stage of life.
Dr. Helena graduated from the University of Sydney and has spent over 30 years researching the brain and teaching people how to reach their full potential. Discovering how to boost our brain is the single most important investment we can make to achieve our goals, solve complex problems and create a fulfilling life.
Dr Helena’s philosophy is that education is more powerful than medication and she believes that our decisions are more powerful than our DNA.
She is the author of three best-selling books; In Search of My Father, Adventure Prevents Dementia, and NeuroSlimming.
Dr. Helena delivers highly effective wellness and peak performance programs to organisations of all sizes. She is one of Australia’s most popular conference speakers.
Sharon Jennings
Sharon is a Breathwork Facilitator and Life Coach. She is a professional member of the Australian Breathwork Association and Co-Owner of Breathing Space Holistic Wellness in South Fremantle, Western Australia.
In 2009 Sharon suffered her first (of what would become many) panic attacks which came out of the blue and were terrifying. These resulted in her presenting to ED more than once. Desperate to “get rid of them,” this became the catalyst for her journey into somatic therapies and her own healing.
In 2016 she went on to study Breathwork for over two years and now incorporates her personal coaching with the deeply integrated tool of breathwork.
Dr. Brooke Scheller
Dr. Brooke is a Doctor of Clinical Nutrition, Certified Nutrition Specialist (CNS) and the creator of the Functional Sobriety method. Dr. Brooke is a leader in this space, pioneering the understanding of how alcohol impacts the gut, our nutritional pathways, and the brain.
Having had a history of mental health diagnoses and addiction in the family, Dr. Brooke has always been interested in how nutrition and functional foods play a role in mood, brain health, and addiction. After becoming sober in June of 2021 and publishing a chapter on nutrition in a text book on Complementary and Integrative Approaches to Substance Use Disorders, Dr. Brooke focused her expertise on using nutrition and functional medicine to support changing your relationship with alcohol.
Jodi Clark
aka Sober Flourish
Jodi was a grey area drinker with no off switch to alcohol. After being sober curious for around 2 years, in August 2022 Jodi set herself a 100 day challenge to initially lose the weight that drinking in excess during covid and not treating herself as a priority had left her with. In a bid to keep her focused on the sobriety challenge she discovered a whole world of soul destroying secrets that big marketing have been keeping from us through various podcasts & audio books & vowed at just 30 days sober, to never drink alcohol again. Jodi is now committed to empowering
…and more!
“The challenge provided a judge-free and compassionate setting that increased my curiosity regarding alcohol. Sarah provided statistical facts explaining the affects of alcohol on the body, brain and overall wellness. You can write something to the group on Facebook and Sarah will always read it. She will even respond, and there were over 600 of us. Her passion and knowledge are expressed throughout this Challenge. Sarah is a fantastic person who cares for each person, and wants them to succeed.
- Staci, Connecticut USA, January 2023 Challenge Participant
“I learned so much during this challenge. It was insightful, informative, non judgemental and supportive, with support both from sarah and the group. I feel quite different now-more positive and enthusiastic for making the most of the future.”
- Claire, England, January 2023 Challenge Participant
“This challenge has been life changing for me. Sarah's support throughout the challenge has been amazing. For someone who has been trying to moderate their alcohol for 4 years, I thought there was something wrong with me. That it was my fault. Now I know after doing Sarah's challenge that it is not my fault that I become addicted to a highly, very accessible legal drug. It is however my choice what I do now with that information. I am now 38 days alcohol free and I am the happiest I have been in years. Thank you Sarah!!❤️”
- Tehlia, QLD, January 2023 Challenge Participant
“Sarah’s alcohol free challenge has been life changing for me! All of the information I have been given has helped me completely change my relationship with alcohol. Being part of a group of so many individuals in the same situation as me has made me feel less alone and be part of a group. Sarah is amazing and I love everything she does in her business!”
- Jo, Perth, January 2023 Challenge Participant
The Challenge begins on the 23rd of October!
FAQ's And The Answers From Previous Participants
Q: What did you love most about the challenge?
“I really enjoyed the education about alcohol and what it does to our bodies. Also loved the live videos and being able to rewatch the one's I missed due to work.”
“Sarah's content and delivery turbocharge you toward hitting and holding down that big, old 'I am not going to drink' button. “
“The education and the constant support from Sarah's lives, posts and other individuals in the challenge.”
“The information about hormones.“
“The honesty of the conversations, the group in which the ladies supported each other and how Sarah always took the time to acknowledge each individual person.”
Q: What has been your biggest takeaway from the challenge?
“What I have learnt about alcohol and its impact on the body.”
“Alcohol’s effect on the body and hearing like-minded individual’s stories.”
““You can't un-know what you now know... Nice one Sarah... you live in my brain now... LOL.”
“I don’t want to drink again!”
“So much knowledge! So much support! Sarah and others she interviewed showing how good life can be AF!”
“That there is a world of possibilities that I never knew. I understand the science and psychology of alcohol use much better.”
Q: Has the challenge changed your mindset around alcohol?
“Totally changed my mindset. I believe that I will be able to remain alcohol free forever - but taking it one day at a time.”
“Definitely... From: I don't want to drink To: There is no f#cking way I am going to drink.”
“Yes. I truly wish I had learnt all of these years ago and saved so much of my time.”
“I was ready to stop it simply cemented my reasons why.”
“I feel my mindset has changed and the world won't end if I'm not drinking alcohol anymore.”
“That there is a world of possibilities that I never knew. I understand the science and psychology of alcohol use much better.”
“The very presence of Sarah and this group is an inspiration. I love the group that Sarah has drawn together and particularly my challenge group- your stories are breathtakingly honest and raw and I thank you for that! Xx”
- Kerry, Victoria, January 2023 Challenge Participant
“Oh wow, this was the best decision I could have made. Not only did the challenge exceed my expectations, but I found my tribe. The challenge held me accountable every day. It had variety, structure, challenges and it was consistent. It made me feel seen and heard every single day. Sarah was amazing, she responded to every email, chat, comment and held my hand from through the challenge. This is the best challenge I have ever completed. Best of all, I was educated in a way, that I now choose not to have alcohol in my life. I will live my life with the best version of me leading the way.”
- Vanessa, Sydney, January 2023 Challenge Participant
“I signed up for the challenge to see if it could/would change my relationship/addiction to alcohol. What struck home is I am not alone in my experience. The group of individuals that come from different parts of the world sharing their very familiar stories enabled me to surge forward with my mission. Thank you Sarah for enabling such a powerful engagement.”
- Robyn, Melbourne, January 2023 Challenge Participant
“I thought giving up alcohol simply meant not putting it in the glass...and that life would be dull and empty. What else could I possibly learn?! How wrong I was! Sarah's course has changed my perceptions and my future - a million percent for the better. I am determined I will live AF forever, because the truth is it is WAY better than life with alcohol.”
- Gemma , Perth, January 2023 Challenge Participant
Watch Sarah’s latest interview with Channel 10!
“If you’re beginning to think about your drinking habits being problematic - even in the slightest, you NEED to do this challenge.
If you’re beginning to think that the drink/moderate/not drinking/drinking again/trying to moderate cycle is absolutely not serving you, you NEED to do this challenge.
If those wine bottles seem to add up rather quickly as you pop your bins out to be collected each week, you NEED to do this challenge.
If you seem to make ‘reasons’ or ‘excuses’ as to why you’re at the pub again, ordering your 4th glass of wine without realising, you NEED to do this challenge.
If you’re like me - a high functioning, career-driven, family orientated mum who needs to create a whole lot more clarity in their lives, you NEED to do this challenge.
I’m absolutely the best evidence of someone who came across Sarah’s website without even looking - and as fate would have it, it’s exactly what I needed to do.
I didn’t think that my drinking was what it had become - I was stressed, feeling defeated and knew there was a much better life out there for me.
Sarah is without doubt, the best person who offers this form of coaching. I have woken up each day excited about what I was about to learn from her and the guidance she has provided is truly life changing. The podcasts, interviews and live chats are so well presented and I can guarantee that they will connect with everyone’s story and life contexts - no matter your situation.
If you have just the slightest ‘inkling’ that your beliefs and behaviours around alcohol may need some challenging, and possibly changing, the AF challenge is what you need.
Thank you SO much Sarah. I’m definitely joining up again for the next AF challenge. I can’t wait!”
- Ellie, NSW
Recent Awards
As Seen On
“I’ve been sober curious for years, I wanted to learn more about alcohol in a supportive non-judgmental environment. Sarah’s challenge provided me with a wealth of information, support, accountability and positivity. Sarah was on hand to answer questions and had some fantastic guests throughout the challenge. I would highly recommend this challenge to anyone sober curious or see what life it like without alcohol in their lives.”
- Sally , South Australia, January 2023 Challenge Participant
“The content in this challenge is just so valuable! Daily videos helped keep me on track, and gave me the tools I needed to deal with each step of the way. Guest speakers were all so relatable and knowledgeable. I loved all the book and podcast recommendations, and the Facebook group was an amazing source of inspiration and support. I cannot recommend this challenge any more highly - it definitely overdelivered and I am so grateful to have completed the challenge, and be on my way to a much healthier and happier me! Thank you so much Sarah!”
- Lauren, Townsville, July Challenge Participant
“I joined Sarah's October AF Challenge desperate for help to stop drinking, which I could not control despite the fact that it was slowly destroying my health and happiness. I was welcomed into the most amazing group of individuals who understood my fears and challenges, and who stood with me while I got sober and stayed sober for the entire 30 days. The support of the group, along with Sarah's inspirational daily talks, regular guest speakers and zoom meetings, and her book, meditation and podcast recommendations, helped me step out of the soul-destroying cycle of drinking/trying to give up/failing/then drinking even more to drown my increasing shame and despair. I have now joined Sarah's 8 Week Rediscovering Me Program and I'm ready to embrace the next challenge of forging ahead with my new alcohol-free life. My heartfelt thanks to Sarah and everyone on the October challenge.”
- Marion, Victoria, October 2022 Challenge Participant
“Sarah has changed my life. Whilst I wouldn’t consider myself an alcoholic by any means I know that my drinking was affecting my life negatively and I had to do something about it. I never realised the impact she would have on my mindset, drive and future. Sarah has opened my eyes to realise that alcohol stunts the potential of us all. The sky really is the limit when you are armed with the knowledge that she provides from her experience, research (never known anyone who can quote passages and authors like she can!) and expert talks. If you ever think that your drinking is suddenly not playing a positive role in your life I highly recommend you sign up for one of her challenges and be inspired! Thank you Sarah I am forever grateful xx”
- Kristy, Victoria, July Challenge Participant
So what are you waiting for?
Sign up now and start getting excited about what lies ahead!
The Challenge begins on the 23rd of October!
* IMPORTANT NOTE *
This alcohol free challenge is NOT a replacement for an addiction treatment program.