Join the January 30-Day Alcohol Free Challenge
That’s already transformed over 10,000 women’s lives!
Start 2026 clear-headed, confident and alcohol free With Best Selling Author and Leading Grey Area Drinking Coach Sarah Rusbatch
Challenge begins on Monday, 5th of January 2026
Are you ready to change your habits, behaviours and mindset around alcohol, but don’t know how to start?
Then my 30-day Alcohol Free Challenge is the perfect starting point.
Let me help you feel energised, motivated, positive, healthy and focused while sharing ALL the resources and information that has helped me to completely change my mindset and habits around alcohol.
I’ve supported thousands of women across the globe to discover all the benefits of taking a break from booze, which include:
✔ Improved Sleep and Increased Energy
✔ Reduced Anxiety
✔ Weight loss and Glowing Skin
✔ More Time & Energy
✔ Improved relationships
✔ Saving money
✔ Increased motivation and mental clarity
✔ Overall improved health and wellbeing
✔ Improvement in menopause symptoms
This challenge has proven to be a powerful catalyst for so many wonderful and incredible life changes for women who take part in it…
Now it’s your turn to make these big shifts!
Early Bird Discount!
Join the January 2026 AF Challenge for AU $199
Only AU $99!
(approx. £49)
Join Us Now! Early Bird Special ends on Friday, 2nd January!
The Challenge kicks off on Monday, 5th of January, 2026
*AU $99 is approximately US $65/ £49
Feel the Difference After Just 30 Days!
Day 1 VS Day 30 for Fiona
“Sarah says she's not the one who changes your life but you are! But if it wasn't for Sarah's down-to-earth, real personality and education, I wouldn't have been able to change my life.
I started the challenge thinking I'd learn to moderate but quickly realised it's not possible for me. Sarah has provided real life experience and stories which are so relatable and made me feel like I'm not alone. I never thought I'd make 30 days AF but now I'm thinking long term.
I've never felt so amazing and strong. Sleeping so much better, my skin and eyes are glowing and after a recent drs appointment my kidney and liver levels are nearly back to normal! I now have so much more energy to spend more quality time with my daughter and making memories instead of being dismissive towards her so I could have a drink. I can't thank Sarah enough and the amazing sober sisterhood for all the ongoing support.”
- Fiona, Australia
Community
The Secret Ingredient
This isn’t just another online course where you’re left alone to plough through hundreds of mindless videos.
This is a challenge that offers real-time support, connection with hundreds of other like-minded women, daily accountability and a level of connection you never knew was possible!
You won’t do this alone!
You’ll join an incredible community of women all on the same journey, honest, real, supportive and completely judgement free.
Expect:
❤️ Daily check-ins and encouragement
❤️ Honest conversations that make you feel seen and supported
❤️ Friendships that often last long after the challenge ends
❤️ A team of experienced coaches who are right there with you
Early Bird Discount!
Join the January 2026 AF Challenge for AU $199
Only AU $99!
(approx. £49)
Join Us Now! Early Bird Special ends on Friday, 2nd January!
The Challenge kicks off on Monday, 5th of January, 2026
Get The Best Community & Support!
Day 1 VS Day 30 for Vanessa
“Oh wow, this was the best decision I could have made. Not only did the challenge exceed my expectations, but I found my tribe of women.
The challenge held me accountable every day. It had variety, structure, challenges and it was consistent. It made me feel seen and heard every single day. Sarah was amazing, she responded to every email, chat, comment and held my hand from through the challenge.
This is the best challenge I have ever completed. Highly recommend this to any woman out there who feels she has tried everything before or who wants to be supported to make change in her drinking – this challenge is different! 10/10.”
- Vanessa, Australia
Why This Challenge Works
Sarah Rusbatch’s 3-Pronged Approach to Changing Your Drinking
Changing your relationship with alcohol isn’t about willpower. It’s about understanding yourself, your brain, and your nervous system — and creating new internal pathways that make alcohol no longer necessary.
My method is a proven, 3-part process that supports you on every level — psychological, neurological, and emotional — so change doesn’t just stick… it becomes your new normal.
1️⃣ UNDERSTAND
Understand Your Stories, Beliefs & Identity
Understanding your beliefs and the neural pathways you have built around alcohol is the turning point. When you see the stories, triggers and patterns that have been driving your drinking, everything finally clicks.
This is the moment women say, “Now I get it. This is why I kept going back.” That clarity removes shame fast and gives you back control.
You will learn simple mindset tools you can use in real time to break old loops. When you understand how your brain has wired these habits, you stop feeling broken and start feeling capable. This is where change begins to feel possible.
2️⃣ LEARN
Understand Your Brain Chemistry to Reduce Cravings
Your neurotransmitters shape cravings, mood and motivation. When they are out of balance everything feels harder than it should. When you learn how to support them properly, things shift quickly.
You will take part in a workshop that explains cravings in a way that makes sense and shows you how to change them. No other Alcohol Free Challenge teaches this and it is often the missing piece women did not know they needed.
You can also add your own individual assessment to see where your deficiencies lie. Every woman I have worked with has had at least one. When you know what is happening inside your brain, you can finally work with it instead of guessing.
3️⃣ SOOTHE
Calm the Nervous System & Reduce Stress
If stress has been one of your biggest drinking triggers, this is the part that changes everything. You will learn how to regulate your nervous system so evenings stop feeling like a battle.
Most women try to quit without this knowledge which is why things feel so intense. When you can calm your stress response properly, cravings lose power and you feel steady again.
You will build a personalised soothing plan you can use the moment things feel overwhelming. These evidence based tools support your body, reduce reactivity and give you relief without relying on alcohol. Women often say this is the point where everything finally started to stick.
Early Bird Discount!
Join the January 2026 AF Challenge for AU $199
Only AU $99!
(approx. £49)
Join Us Now! Early Bird Special ends on Friday, 2nd January!
The Challenge kicks off on Monday, 5th of January, 2026
What Makes My Challenge Unique
💖 Designed specifically for women
This isn’t a generic sobriety program. The content is tailored to women’s bodies, hormones and lives – including perimenopause and menopause – with a big focus on how alcohol uniquely affects women’s health, mood, sleep, weight and wellbeing.
💖 A coach who’s truly walked this path
Women consistently say they joined because of my authenticity, honesty and relatability. I’m open about my own journey and I talk to you like a real person, not from a pedestal. You feel like I’m “right there with you”, not just delivering content.
💖 Science, psychology and heart – all in one place
The challenge blends up-to-date research (brain, nervous system, hormones, cancer risk, mental health) with practical tools and warm support. Participants describe it as an “encyclopaedia of tools” and “more helpful than years of trying to figure it out alone”.
💖 Daily support and structure that keeps you on track
You’re not left to white-knuckle 30 days on willpower. There are daily lives, check-ins, and guided sessions, plus interviews and resources you can watch in your own time. The rhythm and routine make change feel doable, even on busy, stressful days.
💖 An incredible community of women who ‘get it’
This is a safe, non-judgmental space full of women from all over the world who share the same struggles and goals. Over and over, women say the community is EVERYTHING – they finally feel seen, understood and not alone in their “grey area” drinking.
💖 Specific nervous system practises that support your body to reduce stress and reduce cravings for alcohol
We have a dedicated masterclass on this topic sharing practises you can start using immediately in every area of your life. As progesterone drops after we hit 40, this information is essential viewing for women for every area of our lives.
💖 Relief from shame and “what’s wrong with me?”
Many women come in believing their lack of control is a personal failing. The challenge helps you understand the science of alcohol and the brain, so you realise it’s not a character flaw – and you walk away with tools instead of shame.
💖 More than stopping drinking – a full mindset shift
This isn’t just about ticking off 30 dry days. It’s about changing how you think about alcohol and about yourself. Participants describe a complete mindset shift: from feeling they’re “losing something” to realising they’re gaining energy, sleep, confidence, joy and self-respect.
💖 Huge value for a very accessible price
Again and again women describe it as “the best money I’ve ever spent”, “worth every dollar” and “incredible value for what you get”. Many say they would happily pay more – but the price is intentionally kept accessible so more women can get the support they need.
💖 Flexible and global – works wherever you are
With replays, a library of resources and an active online group, women join from all over the world and still feel fully supported. You can dip into the lives, talks and tools at times that work for your time zone, your job and your family.
💖 A launchpad for long-term change, not a one-off detox
Many women stay alcohol-free well beyond 30 days, repeat the challenge, or move into ongoing programs because of the growth they experience. This isn’t a quick “reset”; it’s the start of a new relationship with yourself, your wellbeing and your life.
Hear Sarah’s Incredible & Vulnerable Story
as a Grey Area Drinker
❤️ A completely transformed mindset around alcohol
The MOST repeated outcome. Women say they finally understand alcohol, cravings, habits, dopamine and identity – and no longer feel controlled by drinking.
What Could Change for You In Just 30 Days?
❤️ Improved physical health (skin, weight, bloating, inflammation)
Clearer skin, flatter stomach, weight loss, reduced puffiness, and general feelings of physical wellbeing.
❤️ Better sleep, increased energy and motivation
Sleep quality is one of the biggest wins mentioned again and again. Women report waking with more energy, fewer crashes, no morning fog and more drive to get things done.
❤️ Reduced anxiety, clearer thinking and better mood
Women frequently report improved emotional stability, less overwhelm, and better mental clarity.
❤️ Dramatically fewer cravings
You will learn valuable tools to help you manage cravings - all past challenge members say the tools I teach help them to manage their cravings.
❤️ Financial benefits
A surprising number mention saving money and gaining clarity on spending habits.
❤️ A renewed sense of hope, possibility and purpose
Many say things like “I feel like myself again” or “my life feels like it’s beginning again.”
❤️ Better relationships – with partners, kids, and themselves
Women feel more present, patient and emotionally available.
In This 30-Day Challenge?
What’s Included
Everything you need to make alcohol feel less important, and life feel more alive!
✔ Daily Videos and Tools (Value $297)
Get short, practical lessons to help you manage cravings, improve sleep, ease anxiety, build confidence, and more!
✔ Weekly Live Coaching with Sarah and her team (across all time zones (Value $1497)
Group coaching and Q&A sessions to keep you motivated, answer your questions and celebrate your wins.
✔ Global Guest Expert Interviews (Value $1997)
Learn from world-class speakers in hormones, nutrition, mindset and wellbeing.
✔ A Groundbreaking Workshop to share HOW to rebuild your Neurotransmitters (Value $329)
Which reduces your cravings. This information is CRITICAL for success. I am yet to work with a woman who wasn't deficient in at least one of these.
✔ Private Community Group (Value $299)
Daily accountability and encouragement from women walking the same path.
✔ A Printable Workbook (Value $150)
Track your journey, reflect and record your breakthroughs.
✔ Library of Resources (Value $199)
Sarah’s hand-picked list of books, podcasts and talks that will change how you see alcohol.
✔ 3-Month Additional Access Post-Challenge (Value $299)
So you can revisit your favourite content anytime!
Over $4,500 worth of value, all yours
for just $199 $89!
Join the January AF Challenge for
only AU $99 now! (approx. £49)
Join Us Now! Early Bird Special ends on Friday, 2nd January!
*AU $99 is approximately US $65/ £49
“This challenge was a total game changer for me – all of the education and tools provided over the 30 days were enough for me to go from drinking a bottle of wine a night to being able to do 30 days alcohol-free and now beyond that.
The support of the group was a huge motivator, so many women in exactly the same position as me. Sarah is so passionate and dedicated to helping women change their relationship with alcohol for good. She does it in a really non-patronising way and her energy and enthusiasm is contagious!
I would highly recommend this challenge to anyone questioning their drinking habits. This was the best investment I've ever made - once you are in the challenge you can't believe how much you get for the money you spend - it's incredible!”
- Kate, Australia
“Sarah's Alcohol Free Challenge went far beyond what I expected. I've tried sobriety before. I've read the books, I've listened to many podcasts and joined other programs. But Sarah's approach was different. She provides scientific information based on how alcohol specifically affects women, paired with love and kindness, and adds in a group of other ladies to share the journey with. The community is EVERYTHING! Instead of feeling like I was losing something by quitting alcohol, Sarah helped me realize that I would gain so much. Health, self-esteem, joy, sleep...the list goes on. I feel like my life is beginning again. Thank you Sarah!!!
- Sarah, United States
Click here for more testimonials from women just like you! —>
Hear from past challenge participants!
This Challenge Is For You If You…
❤️ Have begun to feel uncomfortable with how much you’ve been drinking
and have noticed the impact it’s having on you mentally and physically
❤️ Have tried to cut back before but keep slipping back into old patterns
especially when 5 pm hits, when stressed, or in social situations
❤️ Want to break the “wine to cope” cycle
and learn new tools to manage stress without booze
❤️ Are sick of feeling sick and tired
Exhaustion, poor sleep, low motivation, emotional ups and downs are no way to live and you are ready for change.
❤️ Are curious about what life might feel like without alcohol
❤️ Want support, community and accountability
❤️ Want to feel less anxious
Many women join because they are tired of the anxiety and low mood that alcohol creates.
The best bit - this shifts really quickly!
❤️ Have noticed you can’t tolerate alcohol like you used to
and want tools to support you with your drinking habits in this stage of your life
❤️ Want structure, guidance and a proven roadmap
Daily videos, tools, and expert support offer the clear structure you’ve been missing.
If you are nodding your head and saying YES to any or all of these, then this is
THE challenge for YOU!
“Joining the 30-Day Free Alcohol Challenge has been such a transformative experience for me, and I can’t recommend it enough! What I’ve learned during this month has opened my eyes to how much alcohol was impacting my life. I discovered that I wasn’t alone – many others, like me, had been drinking out of boredom, loneliness, stress, and habit. It felt so comforting to know my story was not unique.
Since stopping, I’ve lost weight, I feel better, and my energy is improving. My sleep has gotten better, and the brain fog that came with drinking is much less. I feel healthier, more vibrant, and in control of my choices. Thank you, Sarah and the team, for providing this incredible challenge. It has truly been life-changing!”
- Nicole, Australia
“Sarah Rusbatch’s energy and love for all of her clients is amazing. She has access to a huge number of amazing speakers and shares so many resources. But there is no pressure on anyone. The communities that she builds are full of amazing women and you feel you are in a safe space.“
- Gail, Australia
Click here for more testimonials from women just like you! —>
What This Challenge Is (and Isn’t)
This isn’t about rules, restriction or labels.
It’s about freedom, clarity and discovering what you’re truly capable of.
You’ll learn how to:
😴 Sleep deeply and wake up refreshed
🧘♀️Calm your mind and reduce anxiety
😌 Feel lighter, clearer and more energised
🫶 Save money and enjoy real connection
💕 Strengthen your relationships
✨ See your skin glow and your confidence grow
This isn’t a detox, it’s a reset. A reset for your habits, your mindset and your wellbeing.
“I’d spent 10 years trying to moderate my drinking, always signing up for Dry January only to slip back in February. The constant noise in my head about whether to drink was exhausting. From day one with Sarah, I felt heard, supported and inspired in a way I never had before. This time I wasn’t white-knuckling it - I found new hobbies, new friends and started feeling the best I have in years. The coaches’ encouragement and empathy made all the difference. At the end of 30 days I have no desire to drink, just a deep gratitude for Team Rusbatch and excitement for what’s ahead.”
- Rebecca, United Kingdom
“Sarah, I can't thank you enough for your amazing July challenge; my life has totally turned around for the better. I cannot put into words what I have taken away from this challenge. The support from you, your coaches and other members blew me away. I am so grateful for this challenge and I'm looking forward to doing other work on myself in this amazing community. Thank you xxx.”
- Carla, New Zealand
Click here for more testimonials from women just like you! —>
Topics We’ll Explore Together
🎯 Coping with 5pm cravings
🎯 Navigating social events without alcohol
🎯 Building a stress and alcohol free toolkit
🎯 Hormones and alcohol
🎯 Nutrition and menstrual health
🎯 Sober relationships and intimacy
🎯 Mindset and moderation
🎯 Creating lasting habits and support systems
Ready to feel better, sleep deeper and live clearer? Join the thousands of women who’ve already transformed their lives! You’ll gain freedom, clarity and confidence.
Join the January AF Challenge for AU $199
Join now for only AU $99! (approx. £49)
Join Us Now! Early Bird Special ends on Friday, 2nd January!
The Challenge kicks off on Monday,
5th of January, 2026
“I joined Dry July for health and weight loss, but what I gained was life-changing. Sarah’s challenge blew me away - expert talks, powerful content, and the most supportive coaching team. I went from counting down the days to drink again to embracing the joy of alcohol-free living. The benefits have been far beyond what I ever imagined.”
- Jackie, United States
“Sarah has changed my life. Whilst I wouldn’t consider myself an alcoholic by any means I know that my drinking was affecting my life negatively and I had to do something about it. I never realised the impact she would have on my mindset, drive and future. Sarah has opened my eyes to realise that alcohol stunts the potential of us all. The sky really is the limit when you are armed with the knowledge that she provides from her experience, research (never known anyone who can quote passages and authors like she can!) and expert talks. If you ever think that your drinking is suddenly not playing a positive role in your life I highly recommend you sign up for one of her challenges and be inspired! Thank you Sarah, I am forever grateful!”
- Kristy, Australia
Click here for more testimonials from women just like you! —>
A Message From Me to You
I know that if you’re reading this far it means you’re really interested in this challenge. You are probably sick and tired of feeling sick and tired and frustrated that it hasn’t been smooth sailing in changing your drinking habits. I felt the same.
I was a Grey Area Drinker for 29 years. I’ve been where you are right now. I want you to know that change IS possible!
You have so little to lose and everything to gain. Save yourself a month’s worth of spending on booze and invest that money into your wellbeing instead – I can confidently tell you from my work with thousands of women that are just like you that it will change your life.
I can’t wait to see you inside.
Meet Your AMAZING Guest Experts!
TJ Power
Neuroscientist &
Founder of The DOSE Lab
TJ Power is a neuroscientist, bestselling author of The DOSE Effect, and a global speaker teaching people how to rebalance their brain chemistry in a dopamine-driven world.
In this powerful workshop (that TJ runs globally for top FTSE 100 companies), TJ reveals how to optimise dopamine, serotonin, oxytocin and endorphins to boost your mood, reduce your cravings, improve your sleep, and enhance your overall mental and physical wellbeing. You’ll walk away with incredible and practical tools you can use immediately – for yourself and your whole family.
This session will be LIFE CHANGING!
Julia Bradbury
TV Presenter, Author & Health Advocate
Beloved UK presenter Julia Bradbury became a passionate advocate for preventative health after her breast cancer diagnosis and mastectomy in 2021.
In this inspiring conversation, Julia will share her story of recovery, resilience, and the lifestyle shifts – including removing alcohol – that transformed her wellbeing. You’ll leave feeling uplifted, empowered, and equipped with simple ways to protect your long-term health as a woman in today's modern world.
You won't want to miss this!
Alex Field
Psychotherapist &Naturopath (30+ Years’ Experience)
Alex Field is a leading psychotherapist and naturopath specialising in stress, trauma and midlife women’s health. With decades of experience supporting women who use alcohol to cope, she blends psychology and physiology to create deep, lasting change.
Together, Alex and I will explore how to soothe the nervous system, reduce stress, lower cravings, and build healthier coping strategies. This session is practical, grounding and full of insights you’ll use for life, not just in this challenge.
Kathryn Elliott
Senior This Naked Mind Coach
Kathryn Elliott is one of Australia’s top binge-drinking and alcohol-freedom coaches, regularly featured in national media. With 30 years of lived experience as a binge drinker — and a breast cancer diagnosis that reshaped her mission — Kathryn brings raw honesty and powerful expertise to this conversation.
Expect a session packed with practical strategies, evidence-based information, and clear guidance no matter where you are on your alcohol-free journey. Bring your notepad as you will want to take notes for this one!
Victoria Vanstone
Author, Co-Host of Sober Awkward & Comedian at Heart
Victoria Vanstone is a former party girl turned bestselling author and co-host of the hit Sober Awkward podcast. With her signature humour and honesty, she shares what it really takes to shift from binge drinking to a life of clarity and connection.
Together we’ll explore how to have fun without alcohol, navigate shifting friendships, and rewrite old beliefs about drinking. You’ll laugh, you’ll relate, and you’ll feel totally inspired. cannot WAIT for this one!
Tracy Fryer
Business Leader, Strategist & Alcohol-Free Change Maker
Tracy Fryer rebuilt her life and business by choosing to live alcohol free. Known for her straight-talking approach, she teaches leaders how clarity, self-mastery, and identity change can transform everything.
In this motivating session, Tracy shares the habits, mindset shifts and personal breakthroughs that helped her remove alcohol and rise into her fullest potential. Her story will resonate deeply and support you to understand ALL the areas of your life that can be impacted by a change in drinking habits.
Jay Fields
Somatic Coach, Educator & Emotional Regulation Expert
Jay Fields is a world-class educator and somatic coach who has spent 20+ years teaching embodied emotional intelligence to global organisations like Patagonia and Apple.
Jay will unpack why alcohol feels so tempting when we’re stressed and dysregulated — and how to use the body to calm cravings, regulate emotions, and make grounded choices. Expect practical, compassionate tools you can use immediately so you feel calmer, more content and truly supported with tools that really make a difference. Having worked with Jay myself for 5 years, I can confirm she has changed my life. I know she can change yours too.
…and more!
Top reasons to join this challenge
💎 Because doing it alone is hard – and doing it together is life-changing
Women say the community support, accountability and encouragement are what finally made the difference.
💎 Because you’ll finally understand why you drink – not just try to stop
I teach the science, psychology and emotional patterns behind drinking so women get to the root cause.
💎 Because you get daily coaching, structure and guidance
For 30 days, me and my coaching team are right there with you – making it feel doable instead of overwhelming.
💎 Because the challenge shifts your mindset, not just your habits
Women say this is the first time they’ve ever changed their thinking about alcohol – and that’s why it sticks.
💎 Because you will stop waking up tired, flat, foggy and disappointed in yourself
The transformation in sleep, energy, mood and self-esteem is one of the biggest reasons women join.
💎 Because your health, hormones, weight and energy will all improve
Especially for women in peri/menopause, the physical benefits are HUGE.
💎 Because it works – even if nothing else ever has. 10,000 women can’t be wrong!
Women who tried books, apps, moderation, detoxes and willpower say this challenge finally helped them succeed.
Join the January AF Challenge for
only AU $199
AU $99 now! (approx. £49)
Join Us Now! Early Bird Special ends on Friday, 2nd January!
The Challenge kicks off on
Monday, 5th of January, 2026
*AU $99 is approximately US $65/ £49
“If you are questioning your relationship with alcohol or are just sober-curious, I cannot recommend Sarah’s 30-day challenge highly enough. I knew I had a toxic relationship with alcohol, and it was destroying my mental health - but if I stopped drinking, I couldn’t stay stopped. Having completed the challenge, I can honestly say that Sarah has changed my mindset around alcohol, and I no longer want to drink. Seriously, I no longer want to drink! Now I am excited to experience all that life has to offer without alcohol running the show. I feel free!“
- Jill, United Kingdom
“The challenge was the best thing I ever did for myself. It gave me the ability to fully commit to a month off booze in a secure private group full of honest conversations and heartfelt support. I learned so much from Sarah, from guest speakers, and from myself. I loved having no hangovers or crap in my head and gained better sleep, clarity, focus, new energy, and happiness. Do the course, invest in yourself, and find a new you away from booze. Xx “
- Janeen, Australia
Click here for more testimonials from women just like you! —>
Meet Your Amazing Coaching Team!
We get it. We’ve been there, our drinking was like yours. We’ve changed. So can you ❤️
Fleur Barczak
As an accredited Health and Wellbeing Coach, Fleur co-coach alongside Sarah in variouos programs.
With over four years of coaching experience, Fleur supports women in transforming their lives. Fleur coach with deep empathy, practical wisdom, and a strong belief in possibility, she is here to help you break through barriers – mental, emotional, and physical – and discover just how good life can feel!
Health and Wellbeing Coach: Sydney, Australia
Caitlin Behrens
Caitlin is a five-times certified coach specialising in alcohol free transformation. Her other qualifications include Mindset Coach, Alcohol Free Life Coach, Success Coach, NLP Practitioner, and Hypnosis Practitioner.
After years of feeling stuck in the drinking cycle, she reached a point where moderation was no longer enough. Letting go of alcohol opened the door to real connection, deeper self-worth, and a sense of peace she hadn’t felt in years. Now, she helps other women in the program experience the same freedom!
Alcohol Free Coach: Melbourne, Australia
Gilly Baker
Alcohol Free Performance Coach and Life and Transformation Coach: Edinburgh, UK
Gilly brings deep expertise in coaching, personal growth, and transformation. She holds a Diploma in Coaching and Positive Psychology and she is a certified Alcohol Free Performance Coach.
Through mindset shifts, holistic strategies, and compassionate coaching, Gilly helps women redefine their relationship with alcohol, take back control, and step into a life that feels free, empowered, and energised. A life you love waking up to – each and every day!
Alex Dodd
Alex is a Certified Life Coach with a Postgraduate Diploma in Health Science. She is also a Registered Comprehensive Nurse with over 30 years’ experience across primary and tertiary care.
Alex’s coaching approach is deeply client-centered, built on strengths-based frameworks, and underpinned by empathy and genuine care. At the heart of her work is the quality of the therapeutic relationship – when someone feels safe, seen, and trusts your knowledge, real transformation can begin.
Alcohol Free Coach: Dunedin, New Zealand
How seen they feel.
We go above and beyond to support women, offer advice when times get tough, help you navigate challenging situations where alcohol will be present, lift you up when you doubt yourself, cheer you on if you have a slip up so it’s not the end of the story and most of all support you to believe in yourself and your future.
It doesn’t matter where you are in the world, between our time zones, we are available 24/7 to answer questions and provide support.
This challenge we have women who’ve joined from the UK, Australia, New Zealand, USA, Canada, India, South Africa, Singapore and Spain!
Come join us and let us support you - we love it more than anything!
The biggest feedback I get from women after the challenges is how supported they have felt by me and my team.
I’ve been sober curious for years, I wanted to learn more about alcohol in a supportive non-judgmental environment. Sarah’s challenge provided me with a wealth of information, support, accountability and positivity. Sarah was on hand to answer questions and had some fantastic guests throughout the challenge. I would highly recommend this challenge to anyone sober curious or see what life it like without alcohol in their lives.”
- Sally, Australia
Click here for more testimonials from women just like you! —>
Some Questions You Might Have
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Absolutely no judgement here. We help you learn from it and get back on track. Slip-ups are learnings.
-
Not at all. This is a 30-day experiment, what you decide next is up to you.
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Every session is recorded and available to watch anytime, so don’t worry if you can’t make the live sessions!
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Not at all, we have coaches all over the world offering round-the-clock support.
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Around 10 minutes, just enough to learn, reflect and reset your day.
“Being Canadian, I wasn't sure if there would be a disconnect due to time or cultural differences. Boy, was I wrong! The quality of the information and support is excellent. I found the daily videos a great way to start my day and the daily accountability was very motivating to stay on track. There are live Zoom talks, live guest speakers and so much more. Sarah understands how hard it is to give up alcohol and really gets the struggles of a midlife woman, as she is one herself.
If you are thinking of taking a break from drinking or want support to really establish your sobriety, Sarah's 30-Day Challenge will help you immensely. You will feel seen and heard, even if you live on the other side of the world. The best challenge money can buy! Don't hesitate to join this ladies!”
- Stephanie, Canada
“Do not hesitate! This challenge was life-changing for me. It was the push I needed to get sober. The support from Sarah is loving, non-judgemental, and real. Worth every dollar, I can't believe how much you get for the price. It's incredible!”
- Robin, United States
Click here for more testimonials from women just like you! —>
Past Participants FAQ and Their Answers
Q: What did you love most about the challenge?
“I really enjoyed the education about alcohol and what it does to our bodies. Also loved the live videos and being able to rewatch the one's I missed due to work.”
“Sarah's content and delivery turbocharge you toward hitting and holding down that big, old 'I am not going to drink' button. “
“The education and the constant support from Sarah's lives, posts and other women in the challenge.”
“The information about hormones.“
“The honesty of the conversations, the group in which the ladies supported each other and how Sarah always took the time to acknowledge each individual person.”
Q: What has been your biggest takeaway from the challenge?
“What I have learnt about alcohol and its impact on the body.”
“Alcohol’s effect on the body and hearing like-minded women's stories.”
““You can't un-know what you now know... Nice one Sarah... you live in my brain now... LOL.”
“I don’t want to drink again!”
“So much knowledge! So much support! Sarah and others she interviewed showing how good life can be AF!”
“That there is a world of possibilities that I never knew. I understand the science and psychology of alcohol use much better.”
Q: Has the challenge changed your mindset around alcohol?
“Totally changed my mindset. I believe that I will be able to remain alcohol free forever - but taking it one day at a time.”
“Definitely... From: I don't want to drink To: There is no f#cking way I am going to drink.”
“Yes. I truly wish I had learnt all of these years ago and saved so much of my time.”
“I was ready to stop it simply cemented my reasons why.”
“I feel my mindset has changed and the world won't end if I'm not drinking alcohol anymore.”
“That there is a world of possibilities that I never knew. I understand the science and psychology of alcohol use much better.”
“I would describe myself as sober curious and I learned so much from this challenge! This challenge opened my eyes to the links between alcohol and breast cancer, a topic that is not discussed enough. It really helped me reevaluate my relationship with alcohol and I am making the conscious effort to cut way back on the booze, something that I could not have been able to attempt without this challenge.”
- Elizabeth, United Kingdom, Challenge Participant
“Her enthusiasm and passion on this subject were infectious, and her own personal experience was an inspiration. The speakers were all absolutely top-notch, knowledgeable, and inspiring in their chosen fields. I would highly recommend Sarah’s course to anyone wanting to quit alcohol or even those who are just sober curious. You’ll be surprised at the outcome!”
- Alison, France, Challenge Participant
Click here for more testimonials from women just like you! —>
About Sarah
Sarah is author of the best selling book “Beyond Booze, How to create a life you love Alcohol Free’, a multi-award winning Health and Wellbeing Coach, an accredited Grey Area Drinking Coach, a menopause coach and a Keynote speaker sharing her journey to Sobriety and impact of alcohol on mental health to global audiences. Sarah works tirelessly to support women all over the world to create and live their best lives as they age.
After developing what she describes as 'a dysfunctional relationship with alcohol', Sarah made the decision to remove alcohol from her life in early 2019 and has never looked back.
She now works with women across the globe, guiding them from feeling lost, stuck and out of control (something she fully understands herself), to a healthier and happier way of living.
She’s the host of a thriving, global online community - The Women’s Wellbeing Collective, which offers a safe space where women feel seen and understood.
She has supported over 10,000 women change their relationship wirh alcohol through her renowned Alcohol Free Challenges, and she would love to support you!
Sarah’s Recent Awards
So what are you waiting for?
Sign up now and start getting excited about what lies ahead!
Early Bird Discount!
Join the January 2026 AF Challenge for AU $199
Only AU $99!
(approx. £49)
Join Us Now! Early Bird Special ends on Friday, 2nd January!
The Challenge kicks off on Monday, 5th of January, 2026
*AU $99 is approximately US $65/ £49
* IMPORTANT NOTE *
This alcohol free challenge is NOT a replacement for an addiction treatment program.